How global businesses encounter, interpret, and make sense of India.

 

My work and writing are shaped by long exposure to how international companies engage with India, at entry, during expansion, and as initial assumptions meet on-ground reality.

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Over more than 16 years, I have worked across foreign trade, international business development, and market-facing roles, closely observing how India’s complexity is often simplified, misread, and only gradually understood by global organisations.

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My professional path has been intentionally non-linear. I began in biochemistry, moved into human resources at J.P. Morgan Chase, and later transitioned into business consulting at Practus (formerly Wealthtree Pvt. Ltd.). My subsequent association with Flanders Investment & Trade further deepened my exposure to international trade and market expansion, shaping how I think about institutions, markets, and decision-making.

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By instinct, I am an explorer, able to orient quickly across unfamiliar industries and contexts.

 

By experience, I am a specialist, shaped by sustained exposure to how India functions across sectors, regions, and organisational environments.

 

Throughout my career, I have approached work as both a learner and a practitioner: paying close attention to market nuance, stakeholder dynamics, and how decisions are framed, sequenced, and acted upon within organisations.

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Much of what I observe centres on how organisations try to impose structure on ambiguity, through planning, prioritisation, and partner choices, and where these efforts align with reality or break down. In markets like India, what appears coherent on paper often unravels in practice. Understanding why this gap persists remains central to my thinking.

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Over the years, this exposure has included interactions with more than 1,000 companies across manufacturing, engineering, building materials, infrastructure, logistics, food and beverages, consumer products, automotive, and technology, particularly in the context of European and American firms engaging with India.

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This website is a personal project. It reflects how I think, learn, and synthesize insight, conceptualized, structured, and written independently, with the belief that insight only matters when grounded in lived reality.

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Selected projects, experiences, and reflections here trace how global businesses have attempted to make sense of India over time, and what those attempts reveal in practice.