Country: Belgium
Area: Imported Confectionery

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Mandate

Competitor analysis, positioning strategy & importer–distributor search.

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Key Objectives

• Map India’s premium confectionery market.

• Position Biscoff effectively against domestic and international players.

• Identify capable distribution partners.
   

Our Approach

• Conducted competitor and pricing benchmarking.

• Analyzed consumer trends and retail channels.

• Identified and evaluated potential importer–distributors.
   

Impact & Outcomes

• Defined India positioning strategy for Biscoff.

• Shortlisted distribution partners.

• Strengthened foundation for India market rollout.